Marketing · Social Media · Visual StorytellingBased in Hong Kong
Selected work / 2018—2026

Diane

I turn complex messages into clear, visual stories—across Chinese social platforms, integrated campaigns and digital experiences.

Portfolio for Marketing & Social MediaOpen folio ↓
01Contents / Selected disciplines08 chapters

A portfolio
with chapters.

02Social & Integrated CampaignsSelected projects

Ideas made
to travel.

Editorial systems and campaign concepts shaped for attention, participation and platform behaviour.

01 / Save

Xiaohongshu

Visual discovery, useful sequences and saveable guides built around audience intent.

02 / Understand

WeChat

Long-form editorial structure that turns detailed information into a clear reading journey.

03 / Amplify

Weibo

Real-time conversation, community response and campaign amplification across fast-moving topics.

WeChat editorial article design samples
01WeChat ArticlesEditorial system · Copy
Toy Story interactive claw machine activation campaign
02Toy Story ActivationCampaign · Participation
SC Invest Coffee financial personality quiz campaign
03SC Invest CoffeeConcept · Interactive quiz
Liverpool FC and Standard Chartered Hong Kong cross-platform campaign
04LFC × SCBHKCross-platform campaign

WeiboMusic programme

A platform-native content set for a music programme, combining cast-led carousels, illustrated story cards and a finalist call-to-action to support fast feed recognition and audience conversation.

01Contestant diaries / Illustrated storytelling
Weibo contestant diary post featuring Yu Ziyang and Zhang Ziwei
Illustrated Weibo music story card featuring Wang Zhenghao
02Published posts / Cast content / Audience call-to-action
Weibo campaign post featuring a cast carousel for a music programme
Weibo campaign post inviting audiences to support finalists
05Weibo Music CampaignContent series · Community
03Graphic DesignEditorial / Print / Interface

Visual thinking,
across formats.

Three different design problems: sustaining attention through a long read, building a decisive cover and organising a mobile property journey.

01

Long-form Editorial

The complete 26,739px artwork is embedded below. Scroll inside the dark reader with a mouse wheel, trackpad, scrollbar or touch.

Embedded reader / Full artworkScroll inside ↓
Complete long-form illustrated editorial project about the reasons behind a ten-hour queue
02

Book Cover

The Second Sex cover study uses one decisive colour treatment, typographic interruption and a disciplined grey field.

Experimental book-cover design for The Second Sex
03

App Interface

A pet-service app interface connecting pet profiles, accommodation discovery, service information, favourites and booking flows.

Orange and white pet-service mobile app interface design board
04H5 — Winter InvitationVideo / Mobile-first
55-second digital invitation

A small
screen,
a full mood.

The original H5 has been converted to a browser-safe MP4 with its audio preserved. Use the player controls to watch it from beginning to end.

05Installation — SunsetTouchDesigner / Audiovisual

SUNSET

2022Installation · TouchDesigner
Renderings with Music
SUNSET installation projected in a dark exhibition space
Monochrome flower rendering from SUNSET
Blue architectural rendering from SUNSET
06InstagramAdditional platform sample
International social platform

One more
channel in
the mix.

IG@ashike616View account ↗
07Role AlignmentFrom idea to delivery

Useful across
the whole feed.

A practical mix of editorial judgment, visual craft and delivery discipline for a fast-moving bilingual marketing team.

01

Content strategy

Monthly themes, channel roles, content calendars and campaign narratives for Xiaohongshu, WeChat and Weibo.

02

Copy & scripts

Platform-aware headlines, long-form structure, short-video scripting and bilingual message adaptation.

03

Visual systems

Covers, carousel sequences, campaign key visuals and consistent brand expression across touchpoints.

04

Motion & production

Video editing, shoot planning, partner coordination, feedback rounds and final quality control.

05

Optimisation

Performance review, concise insight reports, A/B testing logic and iteration based on audience behaviour.

08ContactHong Kong

Let’s make
the next
story useful.

[email protected]Marketing · Social Media · Visual Storytelling
Portfolio / 2026